Implementing #WhyApply Social Media Strategies Into Your College Application Event

Social media is a great tool to use for interacting and connecting with students and their families. To kick off the application season, ACAC encourages everyone to join us in telling students why it’s important to apply to college. This webinar provides an overview of the #WhyApply social media campaign, discussed how to participate in #WhyApply Day, and reviewed materials available to enhance your state and local social media efforts.

We hope you will share your #WhyApply to college reason to your preferred social media channels on Friday, September 20 and during your local application completion events.

We’ve provided a link below so you can watch the webinar and share it with colleagues. The link also includes the slideshow and other helpful materials.


Follow ACAC on social media to learn more about upcoming webinars and other information you can use to strengthen your state’s college application completion campaign

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Lisa KingLisa King is the senior communications specialist for the American College Application Campaign, a national initiative of ACT’s Center for Equity in Learning. Prior to joining ACT, Lisa King served local, state and national nonprofits and education institutions through her communications consultancy, Lisa King Consulting, LLC. She specialized in brand management, media relations, social media and event planning. Before starting her consultancy she worked for the Michigan College Access Network, Michigan Nonprofit Association and Davis Brand Capitol.

King holds a bachelor’s degree from Central Michigan University where she studied Integrative Public Relations and Public Affairs and is currently pursuing her master’s degree in online strategic communication at Michigan State University. Lisa currently serves as a board member of the Michigan Breastfeeding Network, volunteers her time with the Willow Tree Family Center, is a founder of the CMU Volunteer Center Alumni chapter, and is a member of the Public Relations Society of America. She resides in East Lansing, Michigan with her husband and three children where they enjoy camping and exploring the outdoors.

Melissa CapertonMelissa Caperton serves as Director of the American College Application Campaign (ACAC) at ACT’s Center for Equity in Learning. This national initiative is designed to increase the number of first-generation students and students from low-income families who apply to college early in their senior year. Prior to ACAC, Melissa was Director of the U.S. Department of Education’s GEAR UP federal grant project in North Carolina and coordinated the state’s college application program. Previously, she was Associate Director of K-12 Outreach at the College Board. Melissa is the first college graduate in her family and received her undergraduate degree from Virginia Tech and a Master of Public Policy from William and Mary.