Why Join? An Introduction to the American College Application Campaign

Is your high school ensuring every senior gets the opportunity to apply to college? Higher education will determine the future of our nation. However, underserved students are not always given the opportunity or support to apply to college.

The American College Application Campaign (ACAC) is working to remove the barriers to postsecondary education access through the college application process. This national initiative helps seniors navigate the complex college application and admissions process and ensures every student applies to at least one postsecondary institution. 

Watch this webinar and learn: 
  • All about ACAC and this year’s campaign
  • What it means to be a host site
  • Why you should consider hosting a campaign event at your school

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Lisa KingLisa King is the Senior Communications Specialist for the American College Application Campaign, a national initiative of ACT’s Center for Equity in Learning. Prior to joining ACT, Lisa King served local, state and national nonprofits and education institutions through her communications consultancy, Lisa King Consulting, LLC. She specialized in brand management, media relations, social media and event planning. Before starting her consultancy she worked for the Michigan College Access Network, Michigan Nonprofit Association and Davis Brand Capitol.  

King holds a bachelor’s degree from Central Michigan University where she studied Integrative Public Relations and Public Affairs and is currently pursuing her master’s degree in online strategic communication at Michigan State University. Lisa currently serves as a board member of the Michigan Breastfeeding Network, volunteers her time with the Willow Tree Family Center, is a founder of the CMU Volunteer Center Alumni chapter, and is a member of the Public Relations Society of America. She resides in East Lansing, Michigan with her husband and three children where they enjoy camping and exploring the outdoors.  

Joni PetschauerJoni Petschauer provides national training and curriculum development for the American College Application Campaign (ACAC).   Throughout her career, she focused on college access and student success programming and leadership development. Early on, she served as an academic advisor and instructor for Upward Bound and Student Support Services.   Later, she assisted with campus-based and statewide GEAR UP efforts.   Prior to her retirement from Appalachian State University in 2010, she served as the director of a multi-campus collaborative that disseminated and implemented best practices to high schools and universities seeking to improve access and success. Since 2011, her work with ACAC has reinforced her passion. ACAC is a state-by-state initiative that seeks to increase the number of first-generation students from low-income families who apply to and enroll in college.   As of 2014, ACAC has been implemented in all 50 states and DC and, to date, has served over 2 million students.