Why Host a College Application Event

The college application process can be intimidating and confusing, especially for students from low-income families and those who will be the first in their family to go to college. By joining the American College Application Campaign, high schools can develop strategies to ensure every senior has a plan and gets the opportunity to apply to college. 

View the webinar to learn: 

  • about the American College Application Campaign, 
  • what it means to be a host site, 
  • ways to remove barriers preventing students from applying to a postsecondary institution,
  • how to adjust for possible in-person limitations, and 
  • why you should consider hosting a campaign event.  

Watch this webinar to receive access to timelines, event planning templates and student resources to support efforts to ensure every senior applies to at least one college.


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Lisa KingLisa King is director of the American College Application Campaign, a national initiative of ACT’s Center for Equity in Learning. ACAC is designed to increase the number of first-generation students and students from low-income families pursuing a college degree or other higher education credential. She served as the Campaign’s senior communications specialist before being named director. Prior to joining ACT, King served local, state, and national nonprofits and education institutions through her communications consultancy, Lisa King Consulting, LLC. She specialized in brand management, media relations, social media, and event planning. Before starting her consultancy, she worked for the Michigan College Access Network, Michigan Nonprofit Association, and Davis Brand Capitol.

King holds a bachelor’s degree from Central Michigan University where she studied Integrative Public Relations and Public Affairs and completed the Leader Advancement Scholarship program. She recently completed a master’s degree in strategic communication at Michigan State University. Lisa currently serves as a board member of Eastminster Child Development Center, is an emeritus board member of the Michigan Breastfeeding Network, and is a founder of the CMU Volunteer Center Alumni chapter. She resides in East Lansing, Michigan with her husband and three children where they enjoy camping and exploring the outdoors.

Manisha MishraManisha Mishra, Program Director, leads all of Alabama Possible’s poverty education and educational attainment programs. Her role in Alabama Possible gives her the opportunity to use her skills to forward her passion in creating education equity in the state of Alabama. She joins Alabama Possible following 15 years’ service at Miles College as the director of student activities, first-year enrichment program manager, and English instructor. She also worked as an advertising manager and editor at the Times of India. Manisha earned a bachelor’s degree in English and psychology from BJB College in Bhubaneswar, India, and a master’s in English from Utkal University Bhubaneswar, India.